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36% of Brazilian internet users shopped online in 2013

Data by marketing research company eMarketer reveals that more than a third of the total Brazilian internet users bought products with e-commerce on 2013.

As part of a presentation by Brazilian Black Friday promoter Busca Descontos, the data shows a growing trend of e-commerce use in the country, capable of reaching 41,5% of all internet users by 2017 according to analysis. 

The presentation can be found on


Brazilian Market Data