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Mobile phone adoption in Brazil increases 131% in eight years

A recently released study by IBGE, or the Brazilian Geography and Statistics Institute, shows that the number of Brazilians who own mobile phones jumped from 56 million in 2005 to 130 million in 2013, which represents a growth rate of 131%.

Data found in the study's presentation indicate that 80% of the population in urban areas during the year 2013 owned mobile phones, while 47,9% of the population in rural areas owned these devices.

The presentation can be found at


Brazilian Market Data