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Music streaming apps and portals are used by 40% of Brazilian smartphone users

Recently published Nielsen Mobile Report points out to an increase in adoption of music streaming services by Brazilian smartphone users. Results from August 2014 show 4 out of 10 users experiencing the online music model.

A presentation with the survey results from early months of the same year shows a decrease in consuption of MP3 or other offline music content, and radio broadcast holding a steady audience in the country.

The full presentation can be found at


Brazilian Market Data