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Social Media is where Brazilian internet users spend most time

A recent presentation by advertising company Boo Box reveals that social media is where the Brazilian population spends the vast majority of its time on the internet.

Web portals, services and entertainment fall behind on the time counter, while news and sports content account for minimum average viewing time by Brazilian internet users. This is a trend that continues from the previous year, when social media websites already gathered most of the view time.

The full presentation can be found at  


Brazilian Market Data