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Why Brazilian costumers choose e-commerce

E-commerce has presented a steady growth in Brazil over the last few years, as the country's consumers discover the perks and security of buying online. The 6th annual Internet Users Behavior Research conducted by Fecom√©rcio shows the main reasons why Brazilian citizens are becoming comfortable with  online transactions.

The most indicated reason for using internet commerce is practicality (55,5%), followed by price (34,5%) and the variety or exclusivity of products (3,4%).

The full research results can be found at


Brazilian Market Data