When bringing your workforce to Brazil it is crucial to get to know the potential dangers of the country’s largest cities.
WhatsApp has quickly become a phenomenon in Brazil, not only because of its ever growing user base in the country but for the innovative ways businesses are using the application.
In this article we’ll cover the history and current activities of Telebras, the former telecommunications monopoly of Brazil and the company responsible for expanding the country’s optical fiber network and offering accessible, quality internet to the Brazilian population.
So, I guess you have been reading about how expensive everything is in Brazil. You might even have read that Brazil has the 2nd highest telecom rates in the world after South Africa. All this is true. What is easy to forget is that telecom services have changed from being line switched network for voice to be a dumb pipe for IP packets.
Generally speaking any market with strong competition, lower prices and a high churn rate would scare off potential new players such as MVNOs.
The reported year over year net growth from 2011 to 2012 was 19.4 Million mobile subscriptions. However the gross number of new subscriptions for the same period was 138.6 million subscriptions. We can conclude that 119.2 million mobile subscriptions were discontinued in the same time period, totaling 328 500 subscriptions per day.
Looking at the bigger picture, purchasing of an iPhone is a relatively small part of the total cost of ownership in the USA, where the monthly service charge from the mobile operator is the most costly part of the ownership. In Brazil it’s the other way around, purchasing of the device is the major expense, while the service charge from the mobile operators can be relatively low.