Mobile and Telecom

Mobile Data in Brazil is Cheap

So, I guess you have been reading about how expensive everything is in Brazil. You might even have read that Brazil has the 2nd highest telecom rates in the world after South Africa. All this is true. What is easy to forget is that telecom services have changed from being line switched network for voice to be a dumb pipe for IP packets.

Cloud and Hosting

100+ Brazilian Co-location Providers

Until now, lists or databases of all co-location providers in Brazil has never been published. The most complete list published online only included about 20 Data Centers that are open to the public through co-location Providers.

Mobile and Telecom

Actual Customer Acquisition Cost for Mobile Subscribers in Brazil

Generally speaking any market with strong competition, lower prices and a high churn rate would scare off potential new players such as MVNOs.

E-commerce

Don’t Sell Technology FOB to Brazil

It’s a common intuition between agile technology companies that testing the Brazilian market by selling from abroad is a good way to test out the market in Brazil. Even Apple had this approach to the Brazilian market for many years. FOB sales might be a good way to TEST the market but it’s under no circumstances a feasible market entry strategy.

Mobile and Telecom

328 500 Mobile Subscriptions Discontinued Daily in Brazil

The reported year over year net growth from 2011 to 2012 was 19.4 Million mobile subscriptions. However the gross number of new subscriptions for the same period was 138.6 million subscriptions. We can conclude that 119.2 million mobile subscriptions were discontinued in the same time period, totaling 328 500 subscriptions per day.

Mobile and Telecom

Total Cost of Ownership of an iPhone in Brazil

Looking at the bigger picture, purchasing of an iPhone is a relatively small part of the total cost of ownership in the USA, where the monthly service charge from the mobile operator is the most costly part of the ownership. In Brazil it’s the other way around, purchasing of the device is the major expense, while the service charge from the mobile operators can be relatively low.

E-commerce

Buscapé and the Brazilian Price Comparison Market

I’m willing to claim that Buscapé is the most successful online business ever founded in Brazil, with a small catch. Buscapé has for most of its 14 years been owned by foreign interests, first by American Great Partners Hill and later by South Africa-based Naspers. The day that Naspers bought Buscapé in 2009 was celebrated by the Brazilian online community as a new era for online business in Brazil.

Cyber Security

Software Business vs. Brazilian Software Piracy

Brazil’s international reputation for piracy is blown way out of proposition. The annual Global Piracy Study from USA based Business Software Alliance indicates that Brazil have the lowest Piracy rate of all countries in Latin America. More important than being the country with the lowest levels of piracy in Latin America, is the positive trend that the figures show. Piracy rate was reduced from 59% in 2007 to 53% in 2011.

E-commerce

Consumer-to-Consumer Distrust in Brazil

Any company aiming towards the consumer-to-consumer market space should not underestimate the fundamental distrust between consumers in Brazil when it comes to consumer-to-consumer transactions.