Operation

In these articles you will find more about Brazilian buyer behaviour, and information that will help you to improve your site to generate more conversions in Brazil.


E-commerce Checkout Flow in Brazil

Designing and localizing the checkout flow is important for maximising the revenue per visitor. In this article we will see how a typical Brazilian checkout flow look like in comparison to a US checkout.


Security Seals for Brazilian E-commerces

Most Brazilian e-commerce websites display seals that assure the store’s security and quality of service. In this article we will look at the importance of security for e-commerce in Brazil and what seals are most commonly found on these websites.


Regional Requirements for E-commerce in Brazil

Brazilian states and cities regulations may apply specific measures towards product delivery, which online stores must be attentive to when operating in the country.


Profile of E-commerce Customers in Brazil

In recent years, the e-commerce sector has expanded rapidly in Brazil and the country has turned into the main market for online stores in Latin America. In this article we will give an overview of the profile of e-commerce customers in Brazil.


Product Recommendation in Brazilian E-commerce

A properly designed product combination algorithm is a way to have customers include additional items in their checkout pages. In this article we will investigate how Brazil’s largest e-commerce companies provide product recommendations to their public.


M-Commerce in Brazil

Purchases made on mobile devices have increased in Brazil over the last few years, and are expected to become an important part of e-commerce in the future. In this article we will look at the current statistics for m-commerce in Brazil and what customers expect from this type of purchase method.


Loyalty Programs for E-commerce in Brazil

Partnerships with loyalty program providers are a viable way to attract more customers and gather more engagement for online stores.


Integration with Major E-commerce Marketplaces in Brazil

In this article we will provide an overview of marketplaces on major e-commerce websites in Brazil and list useful practices for offering products through this sales channel.


In-App Purchases in Brazil

With the recent surge in sales of mobile devices, Brazil is expected to become one of the main markets to drive revenue for apps in the world.


E-commerce Revenue Segmentation in Brazil

The revenue stream of e-commerce in Brazil is split into multiple social classes and regions. In this article we will highlight the main social classes and regions e-commerce revenue in Brazil come from.


E-commerce Conversion Rates in Brazil

Brazilian e-commerce visitors have multiple reasons to convert or cease to purchase online. In this article we will analyze some of the statistics about conversion rates in Brazil and suggest effective methods to have them increased.


E-commerce Compliance in Brazil

Brazilian e-commerce visitors have multiple reasons to convert or cease to purchase online. In this article we will analyze some of the statistics about conversion rates in Brazil and suggest effective methods to have them increased.


Cross-Channel E-commerce in Brazil

The implementation of cross-channel strategies should not be ignored by e-commerce companies operating in Brazil.


Busiest Seasons for E-commerce in Brazil

Certain dates and holidays are responsible for a significant part of the revenue for e-commerce in Brazil, and should be kept in mind by online store managers.


How to Open an E-commerce Business in Brazil

There are a number of steps required to open an online store fully compliant to Brazilian regulations. In this article we will detail the process of legally registering an e-commerce adventure in Brazil.


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