Last updated: 31 July 2015
Due to recent legislation, Brazilian audiovisual productions are expected to grow within the next few years across several platforms whilst production studios are already creating successful content
Due to recent legislation, Brazilian audiovisual productions are expected to grow within the next few years across several platforms whilst production studios are already creating successful content. In this article we will list some of the largest production studios in Brazil.
The Audiovisual Market in Brazil
Recent legislation approved by the Brazilian Federal Government, intended to promote the amount of nationally-produced content broadcasted on TV channels, has encouraged new audiovisual productions in Brazil. According to Ancine, the National Film Agency, investments in this market grew 1.7 times between 2012 and 2013, with productions growing from 1,926 to 3,298 during this period. Brazil now stands as the 12th largest economy in the global audiovisual market. The audiovisual market is responsible for approximately 0.57% of Brazilian GDP, representing an annual revenue of USD 550 billion.
Since 2011, the Lei da TV Paga states every pay-TV channel must dedicate at least 3 hours and 30 minutes weekly to the primetime schedule for nationally-produced content, of which half must be produced independently. The law was created in order to provide diversity in the programs displayed to the viewer, independently of the medium. This law was not the first introduced to promote the film sector in Brazil. In 2006 the Fundo Setorial do Audiovisual was created in order to invest in the audiovisual production chain in Brazil, with a budget of around BRL 1 billion per year.
Even though online video and other platforms are becoming more popular among viewers, free-to-air and pay-TV still stand as the most relevant for all audiovisual content, even for feature films. This segment of the market had revenue of around US$ 447 billion worldwide in 2013, of which Brazil only represents 2%. Even with incentives from the government, the Brazilian audiovisual market largely depends on private investments.
The convergence of content between platforms present great opportunities for the audiovisual market in Brazil, encouraging the creation of new services and keeping productions closer to consumer demands. This trend is even more relevant for publicity content, which is expected to generate business worth around USD 24 billion and lead the country to become the 5th largest in the world for this segment. The rise in the purchasing power of lower social classes may encourage more investments in publicity content in order to attend to this target audience.
Main Production Studios in Brazil
The exponential growth of the audiovisual market in Brazil led the number of producers to rise quickly, especially independent studios that are the majority in the country. Studios in Brazil are usually characterized to be small or medium sized, which is a result of the fragmentation in this market, and often a single project usually involves various producers. Also, public policies, like credit lines, tend to encourage entrepreneurship and the creation of small production houses.
Operating in Brazil since 1991, O2 Filmes is responsible for a large share of the audiovisual production displayed in Brazil, with a portfolio of more than 2,000 publicity works, TV series, internet videos, cartoons, advertisement campaigns and movies. Located in the city of São Paulo, the company has partnered with Rede Globo, one of the main TV broadcasters in the country, for the creation of original content. O2 Filmes operates all phases of production for projects, and has specific offices for each medium in order to deliver content focused on each target audience.
Estúdios Quanta has one of the largest facilities in Brazil for audiovisual production and is headquartered in the city of São Paulo, but also has branches in other major cities such as Paulínia, Rio de Janeiro, Salvador, Belo Horizonte and Recife. Since 1979, the company provides filming locations and equipment, and its portfolio include some of the most successful movies and advertising pieces in the audiovisual industry in Brazil.
Located in the cities of São Paulo and Rio de Janeiro, Mixer started with advertising work and then expanded its services to the production of TV and cinema content. The company produces, directs, provides screenwriting and management for each audiovisual project. Among its projects are TV series, documentaries, movies and cartoons broadcast on both paid and free-to-air TV. Mixer also produces content for other mediums such as mobile and on-demand platforms.
Founded in 1991 and headquartered in the city of São Paulo, Conspiração operates in the Brazilian and international market as an independent producer offering production, post-production and content creation for several platforms and clients. In terms of advertisement content, the company has already produced three thousand pieces for the main agencies in Brazil and also produced more than 30 movies, of which many were awarded.
Bossa Nova Films
Bossa Nova Films creates audiovisual content for different mediums such as television, cinema and advertising, and delivers custom products to each brand or client. The company also offers support for international producers or agencies that want to create audiovisual content in Brazil. Bossa Nova Films has offices in the cities of São Paulo and Rio de Janeiro.